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Cover: EU AI Act Article 50, what brands must label when AI content features real people

Regulation

Nov 6, 2026 · 4 min read

EU AI Act Article 50: what brands must label when AI content features real people

Since 2 August 2026, AI content featuring real people must be recognisable as such. Who is responsible, what the Digital Omnibus changed and what brands should put in place now.

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